Chet leads the entertainment and content practice at WPP Media, where he oversees all programming initiatives, including the funding, development, production, and distribution of content. For the last decade, he has been instrumental in crafting new entertainment business models, guiding the division's creative and commercial relationships with networks, platforms, producers, and talent. As part of this role, Chet manages the company's hit formats in the US including Love Island (Peacock) and The Circle (Netflix).

In addition, Chet looks after the branded entertainment group, which creates award-winning content for Fortune 1000 companies. The team enables marketers to connect with audiences through culture, devising content strategies and executing fully integrated programs across television, digital, and experiential.

Chet joined WPP twenty years ago, when he founded the entertainment practice at Mediaedge CIA (now Wavemaker). He was instrumental in early digital ventures such as SNL Mobile, NCAA National Football Championship AT&T U Call the Play, and Dr. Pepper's Band in a Bubble.

Chet has been awarded a Daytime Emmy, Cannes Gold Lions, Clios, and other industry awards. He holds a degree in English from Duke University, and a Masters in Communications Management from the University of Southern California Annenberg School.