Larry Auerbach was a talent agent who spent 47 years at William Morris. He represented a long list of prominent individuals in the entertainment industry. Some of these were Aaron Spelling, Robert Wagner, Aretha Franklin, Harry Belafonte, Sammy Davis Jr. and Norman Jewison.

Auerbach went on to create the Office of Industry Relations at the USC Film School, where he impacted hundreds of young students to grow in the industry. He lead the motion pictures division at William Morris in New York and contributed to the success of popular films including "The French Connection," "Fiddler on the Roof," "In the Heat of the Night" and "Moonstruck." Auerbach worked with stars of popular television productions including The Patty Duke Show, That Girl, The Mod Squad, One Life to Live and All My Children.