Larry Goldman was a public relations executive and founder of the firm Bender Goldman Helper.

Goldman worked as a publicist on the television series Race to the Altar, Ultimate Fighting Reality, Man vs. Beast, Extreme Evidence, Wickedly Perfect, Lifeline and Over Your Head.

He began his career in New York as an NBC page for The Tonight Show with Johnny Carson, and is credited with work as a page on 46 episodes in 1969.

During the early ‘70s he moved to Los Angeles and landed his first PR job at Jay Bernstein Public Relations. He later joined Stan Rosenfield & Associates, where he became a partner while the company was under the Rosenfield/Goldman banner. He then left that firm to become a founder in the firm Bender Goldman Helper.

In 2000, he joined the Entertainment Division of Hill & Knowlton, prior to serving as a public relations consultant for LMNO Productions.

Goldman died October 18, 2015, in Woodland Hills, California. He was 64.