Robert Blackmore

Robert Blackmore

Robert Blackmore

Ad sales executive

Robert Blackmore

Ad sales executive

April 9, 1926

Los Angeles, California

March 9, 2017

Legacy

Robert Blackmore was an advertising sales executive for NBC, best known for overseeing the industry’s first billion-dollar upfront.

Blackmore began his career in television as a page and sales service representative for CBS. He later joined NBC as a sales supervisor.

He then climbed the ranks to executive vice president of advertising sales. During his tenure, Blackmore presided over NBC’s record-breaking upfront in 1985. He also handled the ad sales and marketing for NBC’s coverage of the Summer Olympics in 1980, 1988 and 1992.

Blackmore later co-founded Studio One Networks, the first internet syndicated content marketing company.

He died March 9, 2017. He was 90.

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