Emmy® Magazine Print Advertising
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Ad Specs & Requirements
Note: These specs also apply to the Primetime Emmys program book.
| GENERAL REQUIREMENTS Trim Size: 8.375" x 10.875" See below for bleed specifications. Binding Method: Perfect Four-color process Special Pantone colors available on request for additional charge; contact salesperson for details. SUBMISSION INSTRUCTIONS Post your high-resolution PDF/X-1a at emmy's FTP site: Host: emmysftp.techempower.com Username: magguest Password: emmymag (All lower case) Please notify us when your file has been posted. Email gail.polevoi@emmys.org. Please identify your file by your company name. Do not title "Emmy Ad." Send your SWOP-certified color proof to: emmy Editor Academy of Television Arts & Sciences 5220 Lankershim Blvd. North Hollywood, CA 91601-3109 | MATERIAL SPECIFICATIONS Required Format: High-resolution PDF/X-1a. SWOP specifications apply. FOUR-COLOR Recommended Screen: 150 Tone Density: Maximum 280% QUICK TIPS • Emmy prints PDF/X-1a files only. Quality control depends on properly created PDFs. • Images must be 300 DPI. CMYK TIFFs must be 100% of final size. RGB colors cannot be accepted. • Bleed ads should have at least 1/8" (.125") bleed on all sides. • All live elements — type, etc. — must be at least 1/4" (.25") inside the final trim area. • Transparencies must be flattened. • All ads must contain crop marks offset by 24 points. • Embed all necessary fonts in each PDF. |
DISCLAIMER: While we will do our best to match colors, color reproduction is not guaranteed. Please note: color and shade variances will stay within SWOP ranges if a SWOP-certified color proof is supplied. Without a SWOP-certified color proof, advertiser will have no claims for color and/or shade variances. Furthermore, even with furnished color proofs, substantial compliance will constitute satisfactory performance.
| Advertising Units | Trim | Bleed | Non-Bleed (Live) |
| Width x Depth | Width x Depth | Width x Depth | |
| Full page | 8.375" x 10.875" | 8.625" x 11.1875" | 7" x 10" |
| Two-page spread | 16.75" x 10.875" | 17" x 11.1875" | 15" x 10" |
| 1/2 page horizontal | 8.375" x 5.4375" | 8.625" x 5.675" | 7" x 4.625" |
| Safety: Live matter .25” from trim. Special handling cover to text: Keep live matter .375” from center gutter. Special sizes available on request. Ask your sales representative. | |||
Materials will be returned upon request; otherwise they will be disposed of after printing.
IMPORTANT BRANDING & GRAPHICS NOTES
• Our organization’s formal name is: Academy of Television Arts & Sciences.
• Please use an ampersand (&), not the word “and.”
• Our colloquial name is the Television Academy. Please do not use the acronym “ATAS.”
• When referring to the Television Academy's signature awards show and statuette, please use the proper name: Primetime Emmy Awards.
• Whenever the Emmy® statuette is used, it should appear facing left and must be accompanied by ® at its base (denoting trademark protection).
For additional information, please refer to our Trademark/Copyright policy, Graphics Standards Manual and Brand Platform, all of which are available for download under the Business Resources: Brand Guideline and Policies heading here.