Governors Chris Thomes & Lori H. Schwartz, along with the Interactive Media Peer Group Executive Committee, invite IMPG members and a guest to a panel discussion and networking opportunity discussing the recent trend in ambitious, immersive installations used to promote IP.
Bringing Television Worlds to Life
From pop-ups to full-blown immersive installations, experiential television activations have become a hugely popular way for fans to experience the worlds of their favorite TV shows. Opportunities to interact with characters and show elements create a fun and memorable way to drive awareness, engagement, and deeper emotional connections with fans.
Thought leaders and experts in this business will discuss their goals in creating and launching these increasingly ambitious and effective installations, as well as discussing success metrics and post event engagements.
Panelists
Marc Simons, Co-Founder, Giant Spoon
Derek Berry, Operating Partner, Saved By The Max
Marty LaSalle, Head of Experiental, CAA Global Brands Group
Additional panelists to be announced
Moderator
Eric W. Shamlin, SVP Growth, MediaMonks
7:00 PM Welcome Reception
Panel to follow
Click here to RSVP.
Special Thanks to
Only Television Academy Members with valid membership cards. Seating is subject to availability; first come, first served. Admittance is not guaranteed.
Stay Connected:
Join the new private Facebook group to share professional insights and experiences, discuss the trends that are affecting our industry, build connections with fellow peer group members and stay up-to-date on Interactive Media Emmy Awards and Television Academy news. Check this event's email invitation for details on how to join.
Please do not invite any members into the group who are not part of the IMPG. It is for private conversation among members of our peer group only.