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Why Marketing and Media Decides Which Shows Live or Die... (and how you can help your show live)

May 27, 2026 - 5:00 PM PT

Peer Group - Open to specific Peer Groups

About the event

Ever work for months on a show only to watch it disappear without getting the viewership it deserved? If you have, then this is a seminar you don't want to miss. And if you haven't, then this is really a seminar you don't want to miss.

This 90-minute Zoom seminar with media strategy and marketing leader Gary Shanas will be an insider's look at the importance of media and marketing, and how you can work with your distributor to provide the greatest chance for content success.

This session will show producers, writers, and showrunners how to influence that outcome and partner with distributors. You'll learn how distributors actually make marketing decisions, where opportunities are missed, and the specific questions and actions that can materially increase your show's launch performance.

If you want your work not just made, but seen, this will change how you approach every release.

This event is presented and hosted by the Television Academy. 

Venue

This event will be presented online. Details will be emailed to registered attendees prior to the event. 

Can't make the event? No problem! This event will be recorded, and you can watch it on TelevisionAcademy.com following the event. 

Additional Event Information
Accessibility Information

The Television Academy is committed to making member events accessible to everyone. For information about accessibility, please contact memberservices@televisionacademy.com.