The Academy of Television Arts & Sciences has entered into a multi-year licensing deal with the China Movie Channel (CCTV-6) beginning with the broadcast of the 56th Annual Primetime Emmy Awards in China. The announcement was made by Todd Leavitt, President and COO of the Television Academy and Jia Qi, Vice President of CCTV-6 at the 10th Shanghai Film Festival held in Shanghai. The deal was negotiated by Grace Ip, exclusive Television Academy consultant for The People’s Republic of China.

Translator Connie Liu, VP of CCTV-6 Movie Channel Jia Qi, Academy President Todd Leavitt and Grace Ip

The 56th Annual Primetime Emmy Awards will broadcast live from Los Angeles on Sunday, September 19th on the ABC Television Network in the U.S.

"Our new multi-year deal with CCTV-6 represents a major milestone in expanding our global presence," said Leavitt. "More than 700 million viewers in China will now be able to enjoy the very best that U.S. television has to offer. We are pleased that the new relationship between the Television Academy and CCTV-6 allows the Emmy Awards to be seen by such a large audience in one of the world’s fastest growing television markets."

"The Emmy Awards are a very prestigious award in the American TV industry," said Jia Qi. "The broadcast of the Emmy Awards by China Movie Channel is a latest move in terms of introducing well known film and TV activities and programs to our audience. We are very glad that the negotiations between China Movie Channel and the Academy of Television Arts and Sciences were so successful. It is a good beginning for our long term cooperation."

The China Movie Channel (CCTV-6) is a nationally distributed television service which enjoys the largest viewership of its kind in China. The channel was officially launched on January 1, 1996 as the 6th channel under the CCTV umbrella. The service has grown to reach more than 720 million viewers and is constantly rated as one of the top channels in China. A Pay TV Channel under CCTV-6, China Home Cinema has been test broadcasting since September 2003.