Carla Princi, a respected publicity executive whose career included stints at several major television companies, died January 18, 2010, in Toluca Woods, California, due to complications of lung cancer. She was 54.
Princi was born in Los Angeles and graduated from USC. She got her start in entertainment as an assistant at ABC.
In 1982 she became a publicist at Columbia Pictures Television, where she worked on the daytime dramas The Young and the Restless and Days of Our Lives, and such primetime series as T.J. Hooker, Starman and The New Monkees.
Later, at Warner Bros. Television, she oversaw publicity for various series, including Life Goes On, The Flash, Growing Pains and My Sister Sam and Murphy Brown, for which she received the Maxwell Weinberg Showmanship Award.
She then worked briefly at Fox, then CBS, where her projects included Murder, She Wrote and Dr. Quinn, Medicine Woman.
From 1995 through 2000, Princi worked at Touchstone Television as director of advertising, publicity and promotion. She oversaw the publicity campaigns for series, including Dangerous Minds, and movies Ruby Bridges, Selma, Lord, Selma, A Knight in Camelot, Oliver Twist and Geppetto.
In 2000, she moved to Lifetime Television, where she became senior vice president of publicity the following year.
She left Lifetime in 2006 to pursue a longtime dream of becoming a teacher, and earned her credential before being diagnosed with cancer.
She is survived by two daughters and two sisters.
Services will be held at 12:15 p.m. on Saturday, Jan. 23, at St. Charles Catholic Church, 10828 Moorpark Street, North Hollywood.
Donations may be made to Lung Cancer Alliance at lungcanceralliance.org.