North Hollywood, CA – The Academy of Television Arts & Sciences has hired Metal Toad Media, a web development company, and Playground Group, a creative agency, to spearhead a user-friendly redesign and expansion of its existing websites.
The revamp will create three distinct, new interactive online destinations:
Emmys.com, its new, unprecedented year-round television fan and consumer-oriented site, rolls out on July 9, 2009;
Emmys.tv, revamp of the Television Academy member and press site, scheduled to launch Fall 2009;
EmmysFoundation.org, the public- and academic-focused site of the Television Academy Foundation, also scheduled for launch Fall 2009.
Metal Toad will handle project management, technology and implementation, with Playground Group overseeing creative development. The three websites will be rolled out in various stages prior to the 61st Primetime Emmy® Awards, Sunday, Sept. 20 on CBS.
“After a lengthy selection process, we chose the very talented individuals at Metal Toad and Playground Group for these ambitious projects,” says Frank Kohler, the Television Academy’s chief financial and administrative officer. “Their work is first rate and will greatly strengthen our position in the digital arena.”
“In the Television Academy, we've found a partner that matches our own passion to deliver new, deeply engaging interactions for both its 15,000 members and consumers,” comments Metal Toad Media President Joaquin Lippincott. “Together, we will be creating remarkable online experiences for them.”
“It is great to have such an iconic client that can recognize the importance of preserving brand identity while modernizing access to a wealth of information,” adds Playground Group Creative Director / President Noah Gaynin.
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About Metal Toad Media
Metal Toad Media is a web development company that focuses on building valuable, high quality and standards compliant websites and applications for our customers. By working closely with clients as their technology partner, Metal Toad improves internal processes and supports strategic goals, empowering clients to outperform their competition.
About Playground Group
Playground Group is a Creative Agency that has been proving that “communication is an art” and integrated communication makes strong brands. Since 2001, Playground Group has been providing relevant, exceptionally creative, sophisticated design using the latest technologies available. The agency balances highly creative, cutting-edge work with the belief that its work has to perform in the marketplace.