Pacts with CastTV search services as web watching jumps across all demos
Set on becoming the go-to-guide for all web-based video, TV Guide signed a two-year licensing deal with online video search company CastTV to deliver results to its guide users at video.tvguide.com.
Searches will cull independent as well as professional video content from the traditional television nets, sports destinations, movie sites and video aggregators like YouTube and Veoh, according to TV Week.
Daily Web Viewing Up 56% with ages 12-to-64
With online viewing surging—80% of 18-to-24-year-old male users and 53% of 18-to-24-year-old females across the U.S. watch video online at least once per week, according to Magid Media Futures—TV Guide's move to boost its web guide appears right on time.
More than one-third of all 18-to-24-year-old male web users—along with 14% of all web users age 12-to-64, a 56% increase from last year's 9%—watch video online everyday, Magid's recently released study said. A growing 52% of all 12-to-64-year-old users watch at least once weekly, up from 44% in 2006.
News Stories Top Most Watched List
The week-long online survey, conducted March 2007 by Frank N. Magid Associates, revealed news stories are the most viewed type of online video content, with more than a third of all participants watching regularly. Movie previews, jokes/bloopers and weather tied at second place, with user-generated material and music videos at third.
"This is not just short clips on YouTube," explained Mike Vorhaus, senior vice president and managing director of Magid. "The breadth of content viewed by consumers regularly online is amazing."
"Consumers are watching news stories, movie previews, clips from TV shows, and, in some cases, full-length TV shows and movies," Vorhaus said.
J. Bolden