Arthur Taylor was the former president of CBS, and was known for instituting the network’s Family Viewing Hour, a philosophy meant to keep violent or “obscene” material off the air until 9 p.m.

The initiative was later challenged by well-known producers of the time (including Norman Lear, Larry Gelbart and Danny Arnold), and was eventually overturned by the courts in 1975 on First Amendment grounds.

During his time at CBS, the network reported record earnings, though ratings were somewhat disappointing, revenue for the corporation hit new highs.

Taylor got his start in corporate business, as a trainee in investment banking at First Boston Corporation. He later became vice president for finance and then executive vice president of International Paper.

In 1972, he was selected by CBS mogul William S. Paley to take over as president of the network. Taylor was only 36 at the time. He is also known during his tenure there for selling the New York Yankees in 1973 to a group of investors led by George Steinbrenner.

In 1982, Taylor helped launch the Entertainment Channel, which featured Broadway shows, BBC series and other arts and culture programming. The channel lasted less than a year, but ultimately resulted in the Arts & Entertainment Network.

Taylor died December 3, 2015, in Allentown, Pennsylvania. He was 80.